STOP GUESSING.
START PRICING FOR PROFIT
You set your prices on day one, a little lower than everyone else because you were just starting out. Your business has grown a hundred times since then. Your prices haven’t.
Three minutes with this free calculator and you will know what your work actually needs to cost. A price built on your numbers, and one you can say out loud without flinching.
Made for women who sell their time, expertise or experiences: coaches, service providers, freelancers, course and membership creators, retreat hosts.
It’s free, and you can come back to it every time your prices need a rethink.
9:47 on a Tuesday night.
The kids are down, the washing machine is on, and your laptop is open on the kitchen table next to a cold cup of tea while you finish the client work you couldn’t get to earlier.
Before bed comes the same little ritual. You open the banking app and do the maths: what’s coming in, what’s going out, and how many days of buffer you’ve got.
You’re good at what you do. Your clients say so and they mean it, and your diary is full.
So why does checking your bank balance still feel like bracing for bad news?
Fully booked shouldn’t feel like this.
Raising your prices feels risky, so you keep them where they are and simply work more. Every rising cost gets absorbed, because passing it on feels like asking too much.
So you did what everyone does. You asked the group chat, and five people gave you five different numbers without one of them knowing your costs, your hours, or what you need to take home. Your price was never going to come from a poll. It comes from your numbers.
So I built you the thing nobody gave you.
I’m Charlee. Twenty years in accountancy and my own firm have shown me the same woman over and over: brilliant at her work, loved by her clients, and still charging a number she made up years ago.
You put in what your business costs to run, how long the work takes you and the profit you want to make, and it hands you your price. Yours, built on your numbers, your business and your life.
Three minutes to a price you can stand behind.
You don’t need spreadsheet skills or a spare afternoon, just your numbers and a cup of tea.
Pop your email in.
The calculator link lands in your inbox with simple instructions, and there’s a button on the thank-you page so you can try it straight away.
Put your real numbers in.
Your costs, your time and the profit you want to make. The calculator does the maths you were never taught.
Get your price.
A number that covers your costs, pays you properly and leaves actual profit in the business.
Then keep it. Bookmark it and come back whenever you build a new offer, your overheads change, or your gut tells you a price isn’t right anymore.
It saves none of your information and it never judges you. It just does the maths.
Imagine quoting without flinching.
Someone asks your price and you just say it. There’s no apologising, no “does that sound okay?”, and no lying awake wondering whether you should have said less.
Because it isn’t a guess anymore. You’ve seen the maths, and you know the number covers your costs, your time, your tax bill and the profit that builds a buffer under you. The kind of buffer that lets you take a Friday off, be ill, or sit at sports day without your phone, and not pay for it in panic.
Certainty you can check, whenever you need to.
“I’ve sat across from too many brilliant women who are working flat out and keeping almost none of it. They don’t have a talent problem or a marketing problem. They have prices that were never built to hold a real business up. Pricing with confidence changed everything for the women I work with, so I made the tool that gets you there in minutes. I’d love you to have it.”
You could keep guessing.
Plenty of people do. It looks like another year of full diaries and thin months, absorbing every rising cost and hoping the maths quietly works itself out.
Or you could spend three minutes finding out what your work actually needs to cost, and never have to guess again.
The link goes straight to your inbox and it’s yours to use forever.Questions, answered.
How do I work out what to charge for my services?
Start from your own numbers rather than anyone else’s. Add up what your business costs to run each month, how long the work actually takes you, what you need to pay yourself, and the profit you want the business to keep. The Pricing for Profit Calculator does that maths for you in a few minutes and gives you a price built on your circumstances.
Should I base my prices on what competitors charge?
No. Someone else’s price was built on their overheads, their hours, their experience and their income goals, and none of those match yours. Competitor prices can tell you roughly what the market looks like, but they can’t tell you whether a price will actually be profitable for you. Only your own numbers can do that.
Is the Pricing for Profit Calculator really free?
Yes. It’s completely free, it stores none of your information, and you can come back to it as often as you like: when you build a new offer, when your overheads change, or whenever a price stops feeling right.
Is the calculator right for product or e-commerce businesses?
Honestly, no, and we would rather tell you now than hand you a price that makes no sense. The calculator is built for businesses that sell time, expertise or experiences, while product pricing runs on unit costs, stock and wholesale margins, which is different maths altogether. If your service simply includes some materials, like welcome boxes or printed workbooks, you are in exactly the right place.
Who built the calculator?
Charlee, a UK accountant with twenty years in accountancy behind her. She started out as a bookkeeper, qualified as an accountant and now runs her own firm, and she built the calculator after years of watching brilliant business owners undercharge because nobody had ever shown them the maths of their own business. It’s part of She Empire, her mission to help women price with confidence instead of guesswork.
When should I review my prices?
Any time your circumstances change: your overheads go up, a supplier raises their rates, the work starts taking longer, or you launch something new. As a minimum, run your numbers again once or twice a year so rising costs never quietly eat your profit.